More over CRRRK offer car insurance, home insurance, pet insurance, travel insurance, life insurance, health insurance, dental insurance, credit cards, loans, savings, car breakdown, travel money, online servicing, motorbike insurance, van insurance, business insurance, mortgages, gas & electricity.
Travel money, travel insurance, business insurance, home insurance and life insurance are evaluated as stars for this company as they have high growth & high market share in a growing market containing high market share, are the leaders in the business but need support for promotion a placement and are likely to grow into cash cows if market share is held in reserve for them.
Motorbike insurance, van insurance, car insurance, car breakdown and online servicing are assessed as question marks for the company as they have high growth and low market shares, have growing markets but have low market shares, these are new products and buyers have to discover them, high in demand but shows low return due to low market share and can become dogs quickly if they do not amplify their market share.
Credit cards, loans and savings are the cash cows for the company as they have low growth but high market shares in a mature market, contain high profit margin and can generate a lot of cash flow if competitive advantage achieved by them. They require less investment due to low growth, promotion and placement. There efficiency and cash flow can be increased by investment in the sustaining infrastructure and businesses make every effort for them.