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巴斯大学代写作业:菲亚特战略市场的历史

巴斯大学代写作业:菲亚特战略市场的历史

这一营销战略建议的目的是检查菲亚特的目前和历史的营销策略和应用的学术模型和原则,为他们的未来营销战略的建议。我们将研究什么Agnelli家族及其股东想实现公司,他们准备把公司来实现自己的目标,方向,和他们使用什么技术来评估他们的成功。重要的是要参考菲亚特的悠久历史,了解一些菲亚特公司的营销战略选择,今天,并赞赏,即使在这个现代不断变化的环境中,菲亚特明白,它不能完全忽略了它的基本原则。

菲亚特品牌开始由Gianni Agnelli在1899名社会àAnonima Fabbrica Italiana Automobili下(都灵)。在1920年代,利用与福特公司采用的相同的方法,菲亚特开始批量生产其前四个座位的汽车,509。第二次世界大战后,意大利的经济蓬勃发展,这可以归因于汽车工业。菲亚特的汽车和农业机械生产迅速增长,由于新的生产设施,菲亚特成立了全球。在1967菲亚特发布了124个模型,一个模型,继续赢得菲亚特其第一个标题的“车的一年”[ 1 ]。菲亚特的成功一直延续到1970年代中期,当世界经历了石油危机开始时,中东宣布对美国实施禁运在80年代和90年代的时候,经历了激烈的竞争,菲亚特提拔本身LF为“创新先锋品牌提出技术解决方案,以合理的价格。”[ 2 ]转其重点生产汽车的发展中市场。千年后菲亚特落后与时俱进,投入到改变其核心结构,研究其企业文化建设的关系与客户通过质量和设计创新,这标志着“新的开始”,改变了传统的圆形徽章菲亚特一方更正式的徽章。

菲亚特已经改变和发展作为一个汽车制造商通过超过一个世纪的存在。公司拥有有七个标志,象征着不同的发展阶段,时间,年龄和当前位置。菲亚特已被选定的九次直接和三次通过其附属公司作为“欧洲汽车年度”奖的整体冠军。没有其他公司已经收到了这个总理汽车奖更多的时间比菲亚特。今天,“菲亚特品牌有能力唤起所有的阶段,由菲亚特和汽车的历史:亲近的人,他们的需求和欲望,这是灵活的,定制具体的答案。

巴斯大学代写作业:菲亚特战略市场的历史

The intention of this marketing strategy proposal is to examine FIAT’s current and historical marketing strategies and apply academic models and principles to make recommendations for their future marketing strategy. We will examine what the Agnelli family and its shareholders want to achieve for the company, which direction they are prepared to take the company to achieve their goals, and what techniques they use to evaluate their success. It is important to refer to FIAT’s long history, to understand some of FIAT’s marketing strategy options available today, and appreciates that even in this modern constantly changing environment, FIAT understands that it cannot completely lose sight of its underlying principles.

The FIAT brand was started by Gianni Agnelli in 1899 under the name Società Anonima Fabbrica Italiana Automobili Torino (Turin). In the 1920’s, utilising the same methods as those employed by Ford, FIAT began mass producing its first four seat automobile, the 509. Post World War II, Italy’s economy was booming and much of this can be attributed to the automobile industry. FIAT’s cars and farm machinery production grew rapidly due to the new production facilities that FIAT set up worldwide. In 1967 FIAT released the 124 model, a model that went on to win FIAT its first title of “Car of the year” [1] . FIAT’s success continued into the mid 1970’s when the world experienced the oil crises which began when the Middle East declared an embargo on the U.S. During the 80’s and 90’s when it was experiencing heavy competition, FIAT promoted itself-lf as “an innovative brand proposing avant-garde technological solutions at affordable prices.” [2] and turned its focus to producing vehicles in developing markets. Post Millennia Fiat was falling behind with the times and invested into changing its core structure, examining its corporate culture and building a relationship with the customer through quality and design innovations and to symbolise this “new start”, FIAT changed its traditional round badge to a square more formal badge.

FIAT has changed and developed as a car manufacturer through more than a century of existence. The company has had seven logos, symbolising the different development stages, time, age and current position. FIAT has been selected nine times directly and three times through its subsidiaries as the overall winner of the “European Car of the Year” award. No other company has received this premier automotive award more times than FIAT. The FIAT brand today “has the power to evoke all the stages that have made the history of FIAT and its cars: being close to people, their needs and desires, with concrete answers that are flexible and customised.

 

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