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Education Essay 代写: 广告体育的成功

 

Education Essay 代写: 广告体育的成功

一个成功的广告一件产品,一种服务,甚至一个信息,一个伟大的延伸,它包括一个成功的广告。所有的同时,广告商们都在使用不同的技术来吸引消费者的注意力。这些技术之一是古典和操作条件,广告商正在使用不同的方面来影响消费者对产品的解释

广告是一种很早就开始对商品和商品进行宣传的方法。此前,广告总是由产品的销售者和口头介绍产品的好处。然而随着技术的进步,它似乎成为广告产品的一种主要形式。随着大众传媒和技术的发展,许多其他形式的广告方法开始包括广播、电视、报纸、杂志和互联网。人们变得注意到我们所需要的技术在所有的广告。同时,广告主总是在广告中运用心理的方法。由于以上,大多数广告主对心理学有知识,并实施他们的战略,目的是影响消费者的头脑。

在许多情况下,古典空调作为一种营销策略。古典空调通常用于低涉入的产品(霍金斯1998)。原因是经典的空调是最有效的当消费者的情感参与。低涉入产品的广告通常攻击消费者通过情感的方式,因为他们不想太多的购买低涉入产品。广告和促销活动,如事件赞助是营销中最常见的古典式空调形式。制作一个广告(非条件刺激),得到积极的回应(无条件反应)的人中,产品将成为条件刺激。

操作性条件反射可以帮助消费者想搞一个理想的行为。营销经理可以成功地促进他们的产品或服务的使用积极和消极的强化,惩罚的消费者。它可以通过减去或添加消费者的期望或不希望的行为,以吸引消费者购买特定产品。消费者最终消费的产品,同时,他们持有的印象是,他们收到的奖励或利益随着购买。

很难说哪一个更好,在广告中使用时有更显著的效果。这两种方法应用于在不同的情况下,以获得最佳的效果。

Education Essay 代写: 广告体育的成功

A success of advertising a piece of product, a kind of service, even a message, to a great extend, it consist a successful advertisement. All the while, advertisers are using different techniques to draw the attention from the consumers. One of these techniques are classical and operant conditioning, which advertisers are trying use different aspect to affect the interpretation from the consumers towards the products

Advertising means a kind of methods to gain publicity for goods and merchandise since very early times. Previously, adverting always did by the sellers of the product and verbally introducing the benefits of the product. However with the advance of the technology, it seems becomes a main forms to advertise the product. As the growth of mass media and technology, many other forms of advertising method started which including radio, TV, newspapers, magazines and internet. People become to look attentively at the techniques that we needed in all the advertisements. At the same time, advertiser always applies psychological approaches in their advertisement. As the above, most advertisers have knowledge on psychology and carry out their strategies that aim to affect the minds of consumers.

In many of the situations, classical conditioning is used as a marketing strategy. Classical conditioning is generally used with low-involvement products (Hawkins 1998). The reason is classical conditioning is most effective when consumers’ emotion is involved. Advertising for low-involvement products usually attacks the consumer through affective means as they do not want to think too much in purchasing low-involvement products. Advertising and sales promotion such as event sponsorship are the most common forms of classical conditioning in marketing. Producing an advertisement (unconditioned stimulus) that elicits a positive response (unconditioned response) in the person, the products will then becomes the conditioned stimulus.

Operant conditioning can assist the consumers to want to engage in a desirable behavior. The marketing manager can successfully promote their product or services to the consumer with the use of positive and negative reinforcement, punishment. It can be done by subtracting or adding consumers desired or undesired behavior to attract the consumer to purchase the particular product. The consumers finally consumed the product, at the same time, they are holding the impression that they received a reward or benefit along with the purchase.

It is hard to say which one is better and have more significant effect when using in the advertisement. These two approaches should be used in different situations in order to obtain the best effect.

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