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经济学论文代写: 印度和饮料业

经济学论文代写: 印度和饮料业






酒精饮料中的段的大公司是美国啤酒,烈酒和美国市场份额的27.9% 2009 25.1%和19%的份额分别。

不含酒精的饮料市场主要是由可口可乐,百事Parle Agro为主,谁拥有市场份额的39.3%,21.9%和20.2%分别在2009。





经济学论文代写: 印度和饮料业

At 55%, the services industry is the major contributor to the GDP whereas industry and agriculture account for 28% and 17% respectively. Agriculture is the predominant occupation in India with 52% of employment while services and industry sectors account for 34% and 14% respectively.

Approximately six million Indians are considered to be “Rich” who collectively spend more than $28 billion per year. Currently, India is world’s 12th largest consumer market and by 2025, only USA, Japan, UK and China are expected to be ahead of India. Every local and foreign player is trying to generate as much revenue as possible from India.

The Indian beverages segment is broadly classified into the following types.

Alcoholic beverages : Wine, spirit, beer, ciders, flavoured alcoholic beverages (FABs)

Non-alcoholic beverages : Bottled water, carbonated drinks, juices, Ready-to-drink(RTD) beverages like tea, coffee, smoothies

The major companies in alcoholic beverages segment are United Breweries, United Spirits and SABMiller with market share of 27.9%, 25.1% and 19% respectively in 2009.

The non-alcoholic beverages segment is mostly dominated by Coca-Cola, PepsiCo, Parle-Agro who have a market share of 39.3%, 21.9% and 20.2% respectively in 2009.

The Indian alcoholic beverage industry generated revenues worth $13.1 billion in 2009. The compounded annual growth rate (CAGR) has been 12.5% for the period 2005-09. The market is forecasted to grow at a decelerated pace of CAGR of 9.9% for the period 2009-14 and is expected to grow to $22.3 by the end of 2014.

The strong growth of this segment has been mostly due to the strong sales of spirits, beer, FAB and wines. The consumption has increased at CAGR of 9.2% in 2005-2009 to reach 2.5 billion litres in 2009 and it is further expected to increase at 8.1% to lead to 3.7 billion litres by 2014.

Spirits was the highest contributor to alcoholic beverages segment at 70% i.e. $9.7 billion in 2009 whereas beer, cidar and FABs generated revenues worth $3.9 billion i.e. 28.2% of the net revenue and wine generates the rest 1.8%.

United Breweries holds the highest share of the market at 27.9% followed by United Spirits and SABMiller at 25.1% and 19% respectively.


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