Moreover, Primark has little in terms of expression and communication as it does not advertise. The only place we can see logo is on shopping bags and on the store logo, suggesting it does not show the reputation of a company and shows the ‘cheap place'. To express the brand as being fresh and foremost with the newest fashions they could print 'coming soon...' images of new items on their shopping bags for the view of high street shoppers. Also, in keeping with the online store idea, Primark could send weekly emails to customers showing the latest looks, catwalk trends or celebrity outfits. They need to put new policies and rule in the business for advertisements. No doubt they are approaching their target market but business is approaching with ‘cheap shop’ reputation. Company need to work on the marketing process it will change the customers thinking. Instead, of cheap shop it will change into good quality of products.