McDonald's is the largest fast food restaurant chain that serves approximately 47 million customers daily. The fast food restaurant is operated by many types of business venture like franchisee, affiliate or the corporation itself. Through continual innovation & technology research and upgrade, McDonald's have transformed itself from a small bar-b-que restaurant to a fast food restaurant chain serving mainly burgers, chicken products, fries, beverages, desserts, salads, wraps and fruits for breakfast, lunch, dinner and even supper - 24 hours a day, 7 days a week.
In this report, we will discuss on how McDonald's manages its innovation & technology and the strategies employed by McDonald's in gaining its competitive advantage.
We will be using SWOT analysis to analyze the internal strength and weakness and external opportunities and threats of McDonald's innovation & technology process and also discuss the innovation & technology concept adopted by McDonald's. Some concepts that are discussed are stated below.
McDonald's is the leading restaurant brand with more than 30,000 local restaurants serving nearly 50 million customers in more than 119 countries each day. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.
Their rich history began with their founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's Arches for years to come.
McDonald's serves hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, shakes, and desserts. McDonald's also modified its menu to healthier alternatives like salads, wraps and fruit due to obesity trends in western nations and criticism over healthiness of its products.