Marketing Essay 代写 : 确定配送不足的原因

8年前 501次浏览 Marketing Essay 代写 : 确定配送不足的原因已关闭评论

Marketing Essay 代写 : 确定配送不足的原因


Marketing Essay 代写 : 确定配送不足的原因

Supply Chain Management is the discipline which encompasses the end to end business activities carried out in any business, independent of the manufacturing or service sectors. It is the synchronization of a network of facilities and distribution options that performs procurement of materials, processing the materials into finished products, and distribution of the products to customers. SCM is seen as involving five fundamental processes. These include planning, sourcing, making, delivering, and returning.

A typical supply chain consists of many interactions between suppliers, manufacturers, distributors, retailers, with the vital goal of providing either a service or a product to customers. This also works in reverse with the customer at the head of the process when returning a product.

SCM is used as a means to assimilate planning, purchasing, manufacturing, distribution, and marketing organizations that normally do not work together to achieve a common goal. Each works toward goals specific to their own organization that accomplish narrow objectives. SCM is a way of integrating these varying functions so that they work together to make best use of the benefits for all involved.

The importance of Fulfillment and Distribution in the supply chain is essential in helping to ensure Point of Sale and Marketing Collateral is effectively used at the point of purchase in order to achieve compliance. Quite simply put, if it does not arrive at its pre-determined destination whether that is a wholesaler, retailer, a merchandiser, a field sales representative or a national distribution center it means that compliance will be zero, money will be wasted and ultimately sales are lost.