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Marketing Essay 代写:营销战略

Marketing Essay 代写:企业实体的战略优势




Marketing Essay 代写:企业实体的战略优势

Marketing strategy is intimately tied with strategic planning, the process of creating of your strategy. It should be linked with your mission and values. The reason that marketing is so important to businesses is that it is how you get customers. All businesses rely on customers to keep them afloat; with no customers there is really not much reason to be in business. You’re planning to target some different market segments which are not currently using mountain bikes much and its look like you are trying to attract different market segment in same time. With effective marketing you can attract different segments of market effectively. If you want to make sure that you have enough people buying this hybrid bicycle then you need to make sure you can find those people and make sure that you are getting enough attention through marketing.

Attracting customers will be one of the biggest challenges that you will face as a business which is why you need to have an effective marketing plan. Effective marketing can create a stronger and consistent image and greater loyalty among stakeholders. The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. You know your new product going to face considerable competition where the prices in marker are low so many others companies are there. You are trying to increase your market share. Marketing also create an environment in the marketplace for healthy competition. If your marketing complain is effective you can have competitive edge among you competitors it can increase your sale and profit significantly. Marketing helps keep pricing competitive for a business to try to win over consumers before its competition does.

There are several factors a business needs to consider in setting the price. In business management and marketing, few decisions have as large an impact on success as setting product prices. You should conceder customer perception of value and market demand. As your targeting segment is over 35 male and female you must see how they perceived value of this product. They may saw this product as a healthy activity. Another segment is 15 to 19 year olds youngsters; they may perceive this product as a fun and racing. You should conceder market demand as there are many companies making bikes and you have big competitor as well. Marketing research, such as surveys given to potential customers, can help you gauge the level of demand for new products and the amount that the average consumer is willing to pay for a new product.


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