Among the leading online sellers amozon.com is providing its best variety of heterogeneous product line. Amazon is residing in Seattle, and is having a customer pool in all 50 states of USA and other 160 countries as well around the globe. The product offering includes books, CD’s DVD’s computer hardware software, electronics, home based products and many more are made visible to the customer through online websites and other international websites. Company seeks to pursue the vision of being the customer centered company and to build a place where people can find and discover anything they might want to buy online.
enhance their merchandise, to stimulate the developers following Amazon’s infrastructure for creation of businesses and boosting the creative capability of their product creators. Amazon made it easy for the customers to avail online shopping in an instinctively friendly environment that leads to healthier and proficient retailing as compared to conventional shopping.
Being the initiators of procedures online Amazon.com endeavor to offer persuasive value through broad selection, a high level of customer service, competitive pricing, personalized service, high-quality content, and innovative use of technology. Apart from product offerings the variety of services proposed by company has assisted the company to generate healthy revenues. Amazon is chasing its competitive edge and creating value through customer relationship management techniques engrossing customers and enhancing their brand image along with financial well being.
Companies operating electronically expand their competitive lead through provision of remarkable consumer choices. Amazon.com pursues to be the most customer oriented firm of globe. This study addresses how Amazon hunts to gain and sustain its competitive advantage seeking best line of inimitable customer offerings. The study provides an overall view of how Amazon is chasing to create superior customer value and sustaining its image through plethora of its product chain. The study explores how Amazon has built its global reputation electronically by incorporating affiliation strategy in its operation. The study present that by attaining the first mover advantage Amazon is enjoying its strong brand reputation, enormous customer data base and outstanding customer trust thus enhancing the superiority of values creation for their customers by offering individualized products that triggers customer loyalty and repeat purchases