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墨尔本论文代写:商战模拟的营销策略总结

墨尔本论文代写:商战模拟的营销策略总结

当开始团队Markstrat仿真“O”(即我们的团队)是第二大玩家在市场超过17%的市场份额在苏尼特。唯一的团队,有一点我们前面的球队获得了一个“我”有超过18%的市场份额。我们在苏尼特市场两产品最初,即销售和有针对hiearners和爱好者分别。由于出售的是定制的,有针对性地hiearners,我们能够指挥的价格溢价比其他同类产品,仍然保持最高的市场占有率。同时,当我们检查了市场研究报告,它表明,这一特定的细分市场将在相当大的速度增长,所以它完全有意义,继续针对这一部分,并试图捕捉更多的市场。

这个道理在最初的2个阶段但有迫切需要发展这段别人单打类产品增长很快,因此我们就开始研发在市场产品专门为苏尼特人单打。这导致了我们的投资组合的多样化,我们的品牌的存在,可在不同的市场细分市场。该产品被命名为软件,在2期特别定制的单打和其他人发起的,这是我们的一个非常成功的推出一期捕捉苏尼特市场6.4%的市场份额。我们的主要目标是保持在细分市场的据点,我们已经做得很好,随着进入新的细分市场,开拓新的市场,并获得先发优势,并在一定程度上,我们成功地这样做。

同时,我们一直致力于在我们的分销渠道部署一个适当的和合理的销售力量,根据不同的研究报告,并从我们的目标细分市场购买我们的产品。我们还增加了广告研究的预算,无论是广告做的应该有一个适当的影响,添加百分之10的广告费用中受益,我们值得更多的因为当初我们的广告没有正确目标的影响是由于一些原因或其他损失。我们意识到,这是非常重要的,我们通过广告达到客户,以同样的方式,因为他们是舒适。我们也注意到,有大量库存的声,所以我们减少了生产第二期。同时,我们一直在研发和支付的很好。

墨尔本论文代写:商战模拟的营销策略总结

When Markstrat simulation began Team “O” (i.e. – our team) was the second largest player in the market with over 17% market share in the Sonite market. The only team that was a little ahead of us was Team “I” garnering a market share of a little more than 18%. We had two products in the Sonite market initially, namely – SOLD and SONO targeted at HiEarners and Buffs respectively. Since SOLD was customized for and targeted to HiEarners, we were able to command a premium price over other similar products and still maintain the highest market share. Also when we checked the market research reports, it showed that this particular segment will be growing at a considerable pace, so it makes complete sense to continue targeting this segment and try to capture more market.

This made a lot of sense in the initial 2 periods but there was pressing need to develop products for others and singles category as this segment was growing at a rather fast pace and therefore we went ahead and started R & D for a product in Sonite market specifically for others and singles. This led to the diversification of our portfolio and our brand presence was available in various segments of market. This product was named SOMO and was launched in period 2 specially customized for singles and others, this was one of our very successful launches capturing 6.4% market share in Sonite market in just one period. Our main aim was to maintain a stronghold in the segments where we are already doing well along with entering new market segments and exploit newer markets and get the First Mover Advantage, and to an extent we were successful in doing so.

At the same time we were continuously working to deploying a proper and rational sales force across our distribution channels based on various research reports and from where our target segment buys our product. We were also increasing the budget for advertising research so that whatever is the advertising done should have a proper impact, with adding 10 percent to the advertising cost, we reaped benefits worth a lot more because initially our advertising was not properly targeted so the impact was lost due to some reason or the other. We realized that it is very important for us to reach customers through advertising in the same way as they are comfortable with. We also noticed that there is a lot of inventory of Sono, so we reduced its production in the second period. Meanwhile we were continuously spending on R&D and it paid of well.

 

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