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英国埃塞克斯论文代写:定位的概念

我建议Primark采用定位的概念,强调如何快速地响应新的时装和创造模仿走T台(即产品功能)。而定位Primark的主要是“便宜”能更好地为他们服务,创建青年文化的幻想和新鲜是最新潮流,为了消除协会与大规模生产和大众文化。克服它的方法之一是,如果他们将建立一个网上商店,网上也给Primark的物理存在。Primark的目标男性,女性和儿童在大众市场。公司的目标客户年龄是从十几岁到中年(大部分是为家庭购买的妇女)。它在客户心目中拥有很好的地位,是英国最便宜的时尚服装品牌,并没有参与广告策略来强调这一点。然而,定位策略只适用于区分为服装零售商Primark的便宜,且不增加顾客的心理意义的位置作为时尚前沿。

英国埃塞克斯论文代写:定位的概念

I would suggest that Primark adopts a positioning concept that emphasises how quickly it responds to new fashions and creates imitations off the catwalk (i.e. product features). Instead of positioning Primark primarily as ‘cheap’ it would serve them better to create an illusion of youth culture and being fresh and foremost with the newest fashions in a bid to remove associations with mass production and mass culture. One way to overcome on it is, if they would establish an online store, giving Primark an online physical presence also. Primark targets males, females and children within the mass market. Age of company target customers are from early teens to the middle aged (mostly women buying for the family). It has good positions itself in customer’s minds as the cheapest fashion clothing brand in the UK and does not partake in advertising strategies to emphasise this. However, the positioning strategy only works on differentiating Primark as the cheapest clothing retailer, and does not gain a meaningful position in customers minds as being fashion forward.

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