People's communicative competence is the process of socialization produced inevitably and values together. Every culture has its own unique value system, this system can help people distinguish between beauty and ugliness, good and evil, this is the people's philosophy of life, moral standards and code of conduct. But it can not be divorced from the specific culture of the existence of criteria for judging every culture is different, this culture that it is good, another culture may think that bad, but they are in their own culture, and their existence within the system is reasonable, must not be understood as a standard of value is advanced, while another standard of value behind. In Chinese and Western cultures, for example, in Chinese culture, people respected modest chirye, the pursuit of adaptable and do not like assertive or aggressive, and social trends are often blocked too prominent individuals, are the so-called "line above the masses, people will be non of." In Chinese culture, the collective orientation of the dominant, the pursuit of personal development is seen as a serious individualism, is bound to be condemned. The Western culture is very much advocating individualism, "adaptable" is seen as a lack of entrepreneurial performance, are lazy, incompetent synonymous for society and individuals are not taken. Human-based thinking is rooted in their hearts, people advocating independent thinking, independent judgments, relying on their ability to achieve their personal interests, and that the supremacy of individual interests.