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英国萨塞克斯大学论文代写:营销观念

营销观念认为,实现组织的目标和目标很大程度上取决于了解客户的需要和要求,以及确保这些需求,并高效地满足想要比竞争对手更好。因此,不同产品的生产和销售理念和销售中心,很少或根本没有强调谁和为什么客户购买产品,营销观念是customer-centred。例如,它强调了解和为客户提供正确的产品,而不是产品找到合适的顾客。以市场为导向的组织指导其不断努力,不断收集和收集客户需求信息,仔细研究这些信息在他们部门创造客户价值。

在市场营销、社会责任需要接受责任给企业利润同等价值,客户满意度和社会的福祉。今天,商业组织努力将考虑他们行为的社会和环境影响的社会,这根据一些营销专家称为社会营销观念。这是认为一个组织应该尽量满足其客户的方式不太可能阻碍社会的幸福在其运作。

英国萨塞克斯大学论文代写:营销观念

The marketing concept holds the view that achieving organisational goals and objectives depend largely on knowing the needs and wants of customers as well as ensuring that these needs and wants are satisfied efficiently and effectively better than competitors. Therefore, unlike the production and sales concepts which are product and sales centred and which lay little or no emphasis on whom and why customers buy a product, marketing concept is customer-centred. For example, it emphasizes on knowing and providing the right product for customers rather than finding the right customers for a product. A market-oriented organization directs its effort on continuously and constantly collecting and gathering information about customers’ needs and carefully study this information across their departments for the creation of customer values.

In marketing, social responsibility entails accepting a duty to give equal value to business profits, customer satisfaction and the well-being of the society. Today, business organizations strive to put into account the social and environmental consequences of their actions on the society at large and this according to some marketing experts is referred to as societal marketing concept. This is of the view that an organization should try to satisfy its customer in a manner not likely to hinder the well-being of the society in which it operates.

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