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英国市场学论文代写:旅游业营销计划

营销计划主要是针对一个单一的市场,即美国市场。在有效实施该营销计划后,将对其他目标市场进行界定和接洽。如表所示,目标市场的年龄在35至65岁之间。通过对目标市场的评估,发现目标市场的消费能力使其对世界旅游景点的开发保持着浓厚的兴趣。下面简要分析了美国市场,以及选择这个市场作为营销计划目标市场的原因。美国的政治舞台因其对国际政治的介入和态度而引起关注。在美国,政府在社会保障和医疗保险方面的支出占联邦政府支出的五分之二,联邦政府被指责以不合理的速度增长。因此,由于经济动荡,这笔资金受到了影响,从而导致美国政府的不稳定。这个国家的经济状况似乎很糟。虽然目前国内生产总值似乎停滞不前,但预计到2010年年底将增长3.1%。到2011年底,中国国内生产总值(GDP)预计将增长2.6%。社会景观表明人们的生活水平越来越高,包括每年甚至频繁的度假活动。到2009年底,旅游支出增加,而通货膨胀率的下降也预示着前景光明。由于当地旅游业在增加英国入境旅游方面所做的更多努力,全球旅游业对英国旅游业的兴趣日益浓厚。英国最著名的旅游景点是历史建筑、博物馆等。英国的入境旅游增加了,因此吸引了来自美国市场的游客,因为美国市场更大,旅游支出也在增加。

英国市场学论文代写:旅游业营销计划

The marketing plan primarily aspires to target a single market which is USA market. Upon the effective implementation of this marketing plan, other target markets will be defined and approached. As indicated, the target market falls within age the age bracket of 35 to 65 years. The target market has been assessed to keep a keen interest in exploring the world tourist’s sites due to their expenditure power. A brief analysis of the USA market has been given below along with the reasons for choosing this market as the target market for the marketing plan.The political arena of the USA raises concerns due to its involvement and approach towards international politics. Within the USA the expenditure of the government on social security and Medicare contributes towards two- fifth of the spending of the federal government which has been accused of increasing with an unjustifiable rate. Therefore due to the economic turbulence this funding has been affected which translates into instability of the USA government. The economic condition of the country appears to be distressed. Although currently the GDP seems to be stagnant, however it is expected to grow up to 3.1 per cent by the end of year 2010. The GDP is also expected to grow up to 2.6 per cent by the end of year 2011. The social landscape indicates towards a high living standard inclusive of yearly and even frequent trend of holiday making. The tourism spending has increased by the end of 2009 whereas decline in the inflation rate also indicates towards a promising picture. There has been increasing interest noted by the global tourist industry in the UK tourism industry due to increased efforts made by the local industry in increasing inbound tourism in the UK (Mintel Oxygen, 2009). Out of the most famous tourism attractions in UK are its historical buildings, museums etc. There has been an increase in inbound tourism in the UK, hence attracting the tourists from the USA market has been done because the USA is bigger market with increasing expenditure on tourism.