澳洲及海外的能量饮料市场竞争非常激烈。市场正接近成熟阶段，增长空间有限，即使V饮料是销量第一的能量饮料，这也使V饮料处于弱势。因为他们更有可能在这样的市场中失败。根据MarketWatch(2009)的数据，2008年全球能量饮料销量增长2%，达到39亿升，几乎是2003年20亿升销量的两倍。北美占全球总量的37%，其次是亚太地区的30%和西欧的15%。报告显示，尽管亚太地区的交易量有所下降，但澳大利亚的交易量却在飙升，达到33%。造成这一增长的因素可能包括经济衰退的压力、工作压力和普遍的疲劳。与咖啡相比，能量饮料的便利性、新颖的口味和时尚的形象更吸引年轻消费者。这使得它们对年轻消费者非常有吸引力。此外，消费者越来越倾向于将能量饮料与烈性酒混合，制成一种能量鸡尾酒。人们对能量饮料的健康担忧日益加剧，这可能会损害其吸引力。这些饮料中含有高咖啡因和高糖，这引起了人们对健康的担忧。因此，新的增长途径将以能量饮料的形式出现，解决这些问题，并使用有机替代品而不是咖啡因促进健康。根据《澳大利亚食品与饮料报告(2010)》，澳大利亚的咖啡行业仍然强劲，但已开始略有平稳。这可能部分是因为能量饮料的兴起。
英国市场学作业代写:能量饮料市场
The energy drink market in Australia and abroad is very competitive. The market is approaching the maturity stage where room for growth is limited and this puts V drink in a vulnerable position even if the V drink is the number 1 selling energy drink. because they are more likely to fail in such a market. According to the MarketWatch (2009) global energy drink volumes have risen by 2% in 2008 to 3.9 billion litres which represent almost double the 2.0 billion litres sold in 2003. North America represents 37% of global volume followed by Asia Pacific which is 30% and Western Europe representing 15%. The report suggests that while Asia Pacific has experienced a decline in volume, Australia is surging with volumes soaring at 33%. Factors which may have contributed to this surge include the stress of economic downturn, work pressure and general fatigue. Energy drinks are appealing to younger consumers because of their convenience when compared to coffee, the novel taste and trendy image of such drinks. This makes them very appealing to younger consumers. Furthermore there is a growing trend for the consumer to mix energy drinks with spirits and create an energy cocktail. There is escalating health concerns about energy drinks which could damage its appeal. Health concerns are around the high caffeine and sugar content in such drinks. New avenues of growth will therefore come in the form of energy drinks that address these concerns and health promoting using organic alternatives rather than caffeine. According to the Australian Food & drink Report (2010) the coffee industry in Australia is still strong but has began to level off slightly. This could be partly because of the rise in energy drinks.
