Culture will affect people's views and understanding of the outside world of things, different countries have different cultures, so there must be differences in thinking patterns, which is in the Eastern and Western culture has been particularly evident among. Western cultures focus on logic and analytical thinking, while the Oriental culture of thinking is to show integrity intuition, which is also the characteristics of traditional Chinese culture and thinking. Because of this the impact of traditional culture, Chinese people are often special attention to intuition and pay attention to recognize the process of experience and feeling, often in exchanges of experience and feeling to this "to have relieve people." Compared with the Western mode of thinking, the Chinese people of this mode of thinking has obvious broad and vague nature of the passage of time, will develop a mindset that can be interpreted as recognition and to simplify the classification of things outside the process of perception. In essence, mindset, often ignore the individual differences of things, exaggerate a particular social group associated with the other cognitive attitudes, often with emotional and accompanied by a fixed creed. In all the set, some fixed potential is correct, while others are wrong, will directly affect the cross-cultural communication, resulting in communication failures.