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This caused changes to occur in pension financing and people started investing in mutual funds. This happened through change in pension financial that took over small amount to mutual fund from large amount of investment savings. This created pressure for high returns and also takes away the option of staying with a single firm. This enabled growth of institutional investors. Huge amount of portable pension funds were managed by banks, mutual funds and insurance firms. Nearly 1000 corporation shares were owned by institutional investors in 2005, with mutual fund taking maximum of 10% or more in hundreds of corporations. For manufacturers the main focus was on share value which spread OME model (Original equipment manufacturer) which means the production is out sourced to other external organizations. Other than manufacturers, functions such as HR and IT etc were also outsourced. This slowly made drastic changes in traditional corporation where it became empty. They were concerned mainly about turning the out-sourced products into branded commodities. This shows that the stock market existed only for intangible assets.


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