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Enculturation can be viewed as the process through which persons learn the contents of a culture and assimilates them to their lives. Mass media has grown in popularity and has formed part of our daily enculturation. This is due to the huge impact of mass media on enculturation. The Random House Unabridged Dictionary (1997) defines enculturation as a process whereby persons learn group culture by experience, observation, and instruction. The society is accessing technology more easily with time. The mass media communication devices are quickly flooding every corner of the society making dissemination of information quite easily to all the ages of people. Media has been able to make some of the topics which were never discussed freely to be so discussed. This has impacted both negatively and positively on the people receiving the information. Age groups which were not in a position to access some information in the past can access it freely and to whatever level they desire. A lot of research has been conducted on the antisocial and prosocial impact of the media.


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