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When unemployment is high, workers are motivated by their deficiency needs, however, when work is readily available and wages are at a sufficient level and jobs are secure, deficiency needs are satisfied more easily. At this point social needs become essential motivators of the workers. This means that organisations must facilitate opportunities for employees to satisfy their social needs. This can be achieved by providing social facilities to the workforce. When social needs are fulfilled, other aspects of work for example the amount of challenge and responsibility a job offers becomes prominent to employee motivation, therefore Maslow’s theory suggests that employees are more likely to demand more from their employees and hence employers can not do enough. Furthermore, once subsistence needs are fulfilled the aim is to satisfy security needs, then satisfying social needs takes precedence and if this is achieved this tends to culminate in behaviour motivated by the need to realise ones full potential of self actualisation. Fincham and Rhodes


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