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英国土木工程论文代写:阶级差异

然而,前面提到的“对富人的必要性”不再真正适用于需要。相反,它代表了汽车品牌所拥有的阶级差异。因此,不再需要发展需求来鼓励消费者购买产品。汽车广告主利用这种理解在更感性的层面上吸引公众,以发展更大的目标市场。据了解,基于欲望购买的消费者越多,基于情感的购买就越多(9)。通过色彩和插图广告来影响情感诉求,市场可以通过生动形象的品牌宣传来操纵品牌,从而将汽车公司与过时的广告分开。因此,扩大潜在的市场,创造一个豪华的理想围绕产业,进一步吸引更多的消费者,汽车行业已经适应随着波动的消费主义的美国经济明显地晚第十九和第二十世纪早期。原本作为公司广告产生温和的丰富的产品说明,汽车产业展开卓有成效的插图,技术适应导向一个不断增长的业务,广告变得更愉快的情感诉求和市场的成功,为众多的群体消费者理解和参与。通过改变广告的形式和功能,广告主能够关注产品的不同方面和理想,以适应不断变化的消费市场。

英国土木工程论文代写:阶级差异

However, the aforementioned, ‘necessity for the wealthy’ no longer truly applies as a need. Instead it represents the difference in class by the automobile brand one owns. Therefore, the development of a need is no longer desired to encourage consumers to purchase products. Automobile advertisers utilized this understanding to appeal to the public on a more emotional level in order to develop a larger target market. It was understood that the more consumers purchased based off desire, the more they bought based off of emotions[9]. With colored and illustrated advertisements influencing emotional appeals, the market was able to be manipulated through the promotion of luxury of a brand with vivid depictions, therefore separating motor companies from outdated advertisements. Therefore, expanding the potential market and creating a luxury ideal encompassing the industry, and further attracting more consumers.Automobile industries have adapted significantly and successfully along with the fluctuating consumerist economy of the United States during the late 19th and early 20th centuries. Originally producing bland informative product descriptions as company advertisements, the automobile industry expanded fruitfully with illustrations, emotional appeals and successful techniques adaptable to the market leading towards a growing business where advertisements became more enjoyable, understandable and engaging for numerous groups of consumers. Through altering the form and function of advertisements, advertisers were able to focus on different aspects and ideals for products in order to keep up with the ever changing consumer market.

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